Social Media

Being active on social networks before, during, and after an event is critical to your promotional strategy and successful attendee engagement.  Every audience from tweens to grannies uses social- so make sure you’re present in order to reach your target audience. Platforms like Twitter, Facebook, and Instagram can be excellent ways to promote your event.



The National Australia Day Council in partnership with the National Museum of Australia and Twitter support the use of #AustraliaDay to encourage a genuine and inclusive celebration of our national day. Using the #AustraliaDay hashtag is a wonderful way to connect all the Australia Day events that happen across the nation.

Ways you can get involved:

  • Promote the hashtag at your event and on promotional materials for Australia Day
  • Use the hashtag yourself as you upload images from your event to social media
  • Encourage your dignitaries at your events to get involved using the hashtag
  • Set up a Facebook page, or use your local council page to promote discussion about your event
  • Provide a ‘like’ button on your web site so people can promote your event for you to their Friends
  • When using twitter you could hold a “Retweet to Win” campaign to giveaway tickets or passes
  • Offer a Sneak Peek by giving potential attendees real-time access to keynote speakers, panellists and other important guests who will be at the event
  • Go visual and generate buzz by hinting at the headline act

With over 130,000 tweets received for 2015 below are just a few examples:


Local context

Remember that the local promotion and advertising will be the most important to your community and sponsors. So while your state/territory Australia Day council or committee works across the state/territory to increase awareness of Australia Day in general, it is your advertising and promotion that will drive people to your events and attract the attention of potential supporters and sponsors.


Don’t be afraid to ask people to help you promote your event. Often shops and community centres and recreation groups will be happy to help promote an event, particularly in a quieter time of year


Registering your event

Another great way of letting people in your local community and surrounds know about your event/s and Ambassador’s visit is by adding it to the national calendar of events on This is a simple and quick process, all you need to do is visit the website and fill in the relevant information. Anyone that searches for activities happening in your area will be able to see your event information.


Flyers and posters

Make up simple flyers and posters to distribute to local shops, schools, libraries and clubs. Templates are available for you to download.



Collaborations and working together

Consider joint promotions with other Australia Day committees in the region. This can be very successful with television and radio networks that broadcast to a larger area


Investigate joint promotions with other events on or around Australia Day. This can reduce costs, expand the size of the team working on promotion, and possibly also lead to longer-term benefits of association.